Healthcare Content Marketing: It’s All About Quality


I’m going to let you in on a little secret, folks: at the end of the day, no matter what kind of social content strategy you come up with for your hospital or healthcare system, it’ll all be for naught if you don’t have good quality content. Sounds simple, right? You’d be surprised, though, at how many organizations – even those with in-house marketing staffers – don’t understand this seemingly fundamental idea. Bottom line: if what you’re saying isn’t valuable to your audience members, why would they care about it? (Hint: they won’t.)



About Sara J. Taylor

Social Worker, PHMasterStudent,UMB; JHSPH, Global Health Promotion;maternal, Child Health Twitter@SaraJAnnapolis
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